Harnessing the Power of Influence Marketing

Harnessing the Power of Influence Marketing

Go from social media baby steps to social media big leaps through the use of word-of-mouth and influence marketing.

Although Online Registration is now closed, SPACE is AVAILABLE for Walk-Ins Today!  Hope to see you there!

Using social media in your interactive marketing campaign can get your customers ”talking” about your product or service – A great outcome! If you really want to make a powerful impact, you have to learn how to get your believers and “influencers” spreading the word about your product or service. Chris has won numerous marketing awards with their approach and will share how they use the power of Influence Marketing for HP's consumer and enterprise groups to take their social media efforts to new heights of effectiveness.

Key Takeaways

• Influencers can and will drive sales and create a viral effect.
• Examples of how social media and word-of-mouth marketing works for both B2C and B2B.
• How to reach your customer where and when they are ready to purchase by combining social medial, consumer generated media, search results and third-party endorsements from credible online influencers.

Cost

If you register online prior to the luncheon:
HiMA Paid Annual Members - $30
Non HiMA Members - $45

Walk-In Rate:
HiMA Paid Annual Members - $40
Non HiMA Members - $45

How do I know if I am a member of HiMA?
When you signed up you should have gotten an emailed receipt from Paypal and a welcome letter from HiMA. If you did not received those and are unsure about your membership status you can contact the membership committee at members [at] houstonima.org.

About the Speaker

CHRIS Aarons of Ivy Worldwide is an innovator with more than seventeen years of experience in creating and implementing powerhouse programs in a variety of professional settings. From international PR agencies to Fortune 500 companies, Chris is the quintessential "go-to" guy in strategic word-of-mouth marketing that require the highest level of creativity and knowledge. With his in-depth knowledge of online communities and influencers, Chris has successfully tackled challenges for industry-leading companies such as AMD, HP, Dolby Laboratories, Kodak, Microsoft and Philips Electronics. Tom also teaches classes and seminars on the principles of marketing and social media marketing at the University of Texas in Austin.

TOM Augenthaler recently joined Ivy Worldwide to create and drive word of mouth referral programs for clients and to generate new business acquisition. Prior to joining Ivy Worldwide, Tom was a public relations manager for HP’s Personal Systems Group where he was responsible for consumer notebook products on a worldwide level. Working with Geoff Nelson and Chris Aarons, Tom launched the first effort by HP to engage technology bloggers by seeding them with the first consumer tablet PC. The program, known as “31 Days of Dragon” was an instant hit and generated far more buzz and interest than traditional methods. Bloggers essentially became evangelists of the product, the results of which are reverberating inside the larger HP organization, even now.